Project: Solution Fabrication
Solution Fabrication is a metal fabricators based near King’s Lynn, Norfolk. Established in 2017, the company produces bespoke metalwork for commercial and residential projects.
Brief and requirements:
Design a logo, business cards and letterhead. The client didn’t have any existing branding and had no preconceived ideas of what colours should be used or what they wanted the logo to include. I was given carte blanche on this project.
Design Development and Solution:
Focusing on the welding process used by Solution Fabrication, I chose the theme of heat, metal and sparks for the logo. I didn’t want the logo to look too industrial as the company also produces work for a number of high end residential clients and architectural projects. Grey is used to offset and give contrast to the hot orange typography of the company name. The finished logo design is simple but effective.
Solution Fabrication's website will be launched in 2021.