Project: Effective Pilates
Effective Pilates, run by Lynn McCulloch, is based in Hertfordshire: Broxbourne, Cuffley, Goffs Oak, Wormley, Hoddesdon, and Cheshunt.
Sessions are suitable for men and woman at all levels of fitness ability.
Brief and requirements:
The client already had a website, however if was designed several years ago and looked outdated.
A fresh new website was required with a calm soft colour palette and clean simple design and easy to navigate.
Key messages to highlight: 'classes available at multiple venues which are suitable for all abilities and age groups'.
The images used throughout demonstrate that the classes are for all types of age groups, not just the young and 'fit'. A scrolling image on every page enforces this, supported with key messages.
Locations and location maps are used on the homepage to clearly convey that classes are available at multiple locations.
A call to action message is on every page with a contact form to encourage the potential client to take action and make an enquiry in an easy to use way.
As with all Nik Designs websites, the Effective Pilates website is designed to create a seamless user experience and SEO.
If you’re interested in having a new website or require a logo or artwork for your business, please give me a call on 07971 575907 or drop me an email.